Navigating Social Media Legal Risks: Safeguarding Your by Robert McHale

By Robert McHale

The plain-English company consultant to heading off social media felony hazards and liabilities—for somebody utilizing social media for business—written particularly for non-attorneys!

You already comprehend social media might help locate consumers, improve relationships, and construct your acceptance, but when you're not cautious, it may also disclose your organization to dear criminal concerns and regulatory scrutiny. This insightful, first-of-its-kind e-book presents enterprise execs with recommendations for navigating the original criminal dangers bobbing up from social, cellular, and on-line media. Distilling his wisdom right into a a hundred% functional advisor in particular for non-lawyers, writer and pro enterprise legal professional, Robert McHale, steps out of the court docket to check today’s U.S. legislation regarding social media and alert companies to the typical (and occasionally hidden) pitfalls to prevent. better of all, McHale bargains sensible, actionable ideas, preventative measures, and necessary pointers on protecting your corporation from social media felony exposures linked to employment screening, promotions, endorsements, user-generated content material, logos, copyrights, privateness, safety, defamation, and more...


You’ll find out how To

•   Craft legally compliant social media promotions, contests, sweepstakes, and ads campaigns

•   Write potent social media rules and enforce top practices for governance

•   make sure the defense of delicate corporation and purchaser information

•   effectively video display and keep watch over the way in which your staff use social media

•   steer clear of high-profile social media mishaps which can immediately harm recognition, model fairness, and goodwill, and create massive potential legal responsibility

•   stay away from unintended employment and exertions legislation violations within the use of social media in pre-employment screening

•   deal with felony concerns linked to game-based advertising, “virtual currencies,” and hyper-targeting

•   deal with the felony dangers of user-generated content material (UGC)

•   guard your emblems on-line, and conquer brandjacking and cybersquatting

•   comprehend the e-discovery implications of social media in lawsuits




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Despite the transformative power of social media for businesses, it is not without its unique set of challenges. Sadly, human beings are inherently prone to mistakes, misconduct, and both purposeful and inadvertent acts of mischief. It is here where social media舗s Achilles舗 heel is exposed. Given the viral nature of social media, a single human mishap can damage a business舗s reputation, brand equity, and goodwill virtually in seconds. It should come as no surprise, therefore, that the explosion in the business adoption of social media carries with it increased legal risks.

Introduction Social media for business has evolved from chic, to mainstream, to essential. It represents a monumental shift in marketing because it facilitates unprecedented opportunities for companies to connect with their customers, generate business exposure, attract leads, drive website traffic, improve search rankings, increase sales, and to facilitate enterprise alignment, innovation, collaboration, customer service, and more. Recognizing the value of interactive communications with their customers, companies are increasingly incorporating social media into their overall communications strategies.

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

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