Pro SQL Server 2008 Analytics: Delivering Sales and by Brian Paulen, Jeff Finken

By Brian Paulen, Jeff Finken

Pro SQL Server 2008 Analytics offers every little thing you want to understand to strengthen refined and visually attractive revenues and advertising dashboards utilizing SQL Server 2008 and to combine these dashboards with SharePoint, PerformancePoint, and different key Microsoft applied sciences.

The e-book starts off through addressing the numerous misconceptions that encompass using Key functionality symptoms (KPIs) and giving a short assessment of the company intelligence (BI) and reporting instruments that may be mixed at the Microsoft platform that can assist you generate the consequences that you simply need.

The concentration of the e-book is that will help you enforce a winning company intelligence undertaking of your personal. The textual content discusses a number of the required undertaking making plans elements, offers overviews and examples linked to Microsoft’s BI instruments, and provides specified examples of winning dashboard implementations.

What you’ll learn

  • The key sensible and technical parts of a profitable report/dashboard implementation
  • What Microsoft instruments are supplied either inside of and with no SQL Server 2008 that can assist you in achieving an built-in solution
  • How to figure out no matter if your functionality signs are right in your enterprise and the way to roll them out for your association in a good way

Who is that this booklet for

This ebook is for marketers, technologists, and builders who are looking to deliver clear–cut, trustworthy reporting into their association. No past adventure of establishing analytics and reporting dashboards is needed, yet simple familiarity with SQL Server 2008 is thought.

About the Apress professional Series

The Apress professional sequence books are sensible, expert tutorials to maintain you on and relocating up the pro ladder.

You have got the task, now you must hone your talents in those tricky aggressive instances. The Apress seasoned sequence expands your talents and services in just the parts you wish. grasp the content material of a professional publication, and you may continuously have the capacity to get the activity performed in a qualified improvement venture. Written by means of specialists of their box, professional sequence books from Apress provide the hard–won ideas to difficulties you'll face on your expert programming career.

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Additional resources for Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards

Example text

Users of ERP or accounting applications often use quick views or lists to manage information or metrics that are important. Similarly, users of CRM applications benefit from analytics that are embedded in various places throughout the tool that provide information at a glance. Because of their level of responsibility, executives and managers within the organization typically require the ability to view information quickly and without having to manipulate or change the view or data. For this reason, executives benefit from highly data-dense reporting tools.

Assembling a Team to Define KPIs Dyno Technologie’s combined sales and marketing departments total 65 employees. There is a clear recognition that, for this project to work, all the staff must be committed to capturing the data required for the dashboard but not every team member needs to be a part of defining the KPIs. As a result, Dyno has established a team made up of an executive sponsor (the chief financial officer), the sales vice president, one key sales manager, one leading sales representative, the marketing manager, and the IT director.

Selecting Appropriate Technologies Evaluating the technologies to use for phase one of the implementation is an important process. This evaluation should include the high-level decision points and questions described in the following subsections. Assessing Existing Technology Investments Take stock of the organizations’ existing BI tools. Understanding what is available will allow better-informed decisions to be made, in terms of both additional product purchases and investments in consulting assistance during the analytics implementation.

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Pro SQL Server 2008 Analytics: Delivering Sales and by Brian Paulen, Jeff Finken
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