By Robin Miller
There is now sufficient historical past to spot particular ideas for systematically construction the profitability of just about any company on-line. during this e-book, Robin Miller systematically introduces those principles, and exhibits precisely how one can use them to greatest virtue, no matter what you industry -- items, providers, details, or advertisements. Miller is phenomenally well-placed to put in writing this e-book: he's editor-in-chief of OSDN, the dad or mum association of highly well known websites like Slashdot and Freshmeat...businesses which were ecocnomic almost from day one. Drawing on his personal adventure and the challenging classes discovered by means of millions of businesses, he has brought a hard-nosed, functional, streetwise consultant to decreasing your expenses and extending your sales until eventually you are making a fit and sustainable revenue. Miller identifies disastrous blunders and indicates the way to keep away from them; offers strategies for attaining extra with much less; indicates easy methods to expect traits and applied sciences with no losing scarce money and time; and demonstrates how one can use the net to help all of your enterprise actions, either on-line and stale. This booklet isn't approximately expertise or "e-commerce": it really is approximately good fortune.
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Additional info for The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
If you are selling computers, show pictures of the computers you are selling, not generic cartoon computers or stock photos of business-attired people shaking hands. com/rules) so that readers can bookmark that particular page for future reference. Don’t use frames. Search engines can’t read through them, and without a lot of fancy dancing in the code behind them, frames 2 ■ Building a Web Site that Wor ks ■ ■ ■ make it almost impossible for readers to bookmark a single page within your site. Avoid “splash” pages that say nothing but “Welcome to our Web site” or something similar.
Promotional site. In the end, especially after you’ve read the rest of this book, you may decide you are better off avoiding this particular Web sub-genre altogether. Brochureware: Robin’s Limousine Figure 1–4 illustrates my own, original “Robin’s Limousine” Web site (see Figure 1–4). Don’t try the email address or phone number on it. They are obsolete. The site itself has now been replaced by a slightly more sophisticated one, and my old friend and partner, Charles McCoy, now runs the business while I write full-time.
These are entirely reasonable expectations. com is being built on a permanent foundation that gives it a fair chance of earning a steady profit, not only for its current operators but for future Hernandez generations. 5 million in a public offering in February, 2000, and closed its virtual doors in November, 2000. com and probably spent more on advertising in its short life than the Hernandez family has spent in any whole decade. com had no retail, warehouse, delivery, or manufacturing capability to build on when it started.
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