By Dr Christine M Hine
Slicing although the exaggerated and fanciful ideals in regards to the new chances of `net life', Hine produces a particular figuring out of the importance of the internet and addresses such questions as: what demanding situations do the recent applied sciences of verbal exchange pose for learn tools? Does the web strength us to reconsider conventional different types of `culture' and `society'? during this compelling and considerate e-book, Hine indicates that the net is either a domain for cultural formations and a cultural artefact that is formed through people's understandings and expectancies. the net calls for a brand new kind of ethnography. the writer considers the form of this new ethnography and courses readers via its software in a number of settings.
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Additional resources for Virtual Ethnography
One way to deal WIth this IS to ann for a ncher, deeper and more holistic notIOn of the artIculation of diverse cultural fragments wlthm partICular locallons (Radway, 1988; AbuLughod, 1997; Hirsch, 1998). Situatmg their argument wlthm media receplion and consumptIOn studies, these authors quesllon the particular notIOns of audiences whIch emerge from studies based on the reception of a specific media text or technology. They argue tllat these studies fail to conSider the multIple discourses, Identities and locations m WhICh the 'audience' or 'consumers' are Implicated.
Here, agam, the distmctlOn between text and interactIon blurs, smce the material of discourse analySIS encompasses textualized records of interaction as well as solely wntten texts. Discourse analySIS IS pnmarily concerned WIth the reality WhICh texts construc!. It has been CrItICIzed for the lack of ways of verifymg the mterpretatlOns whIch It produces, although Potter counters this with a claim that at least if the analySIS IS at fault, the onginal text IS made available for readers to develop their own mterpretatlOns: authors, Swales therefore Implies a second context, the intertextual context provIded by the texts themselves.
While saymg that contexts like newsgroups are mteractIve makes them ethnographIcally available, viewmg newsgroup contributIOns as textual can also prOVIde some valuable mSIghts. A textual focus places emphaSIS on the ways in wluch contributIOns are Justified and rendered authOrItatIve, and on the IdentIties which authors construct and perform through their postmgs. ThIS approach to ethnography suggests a discourse analytIC stance, whIch remams ambIvalent about the nature of the discourse which is under analySIS.
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